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雅香茗茶，源于中華名茶鐵觀音的故鄉(xiāng)----安溪，是一個以生產(chǎn)、銷售高品質鐵觀音茶葉為主營方向，推廣綠色健康生活方式 、弘揚中華傳統(tǒng)文化的連鎖經(jīng)營品牌。
安溪鐵觀音歷史悠久，自清雍正年間(1725-1735)起，歷經(jīng)數(shù)百年，歷代聰明勤奮的安溪制茶人不斷傳承與發(fā)展，方逐漸形成一套獨特的、嚴謹?shù)膫鹘y(tǒng)制茶工藝與方法。今天，雅香茗茶在嚴格遵循祖輩傳統(tǒng)制茶工藝的基礎上，融合了現(xiàn)代科學技術與經(jīng)營管理方法，在沿襲傳統(tǒng)制茶工藝的同時，我們引進法國葡萄酒業(yè)生產(chǎn)經(jīng)營模式，通過嚴格的質量管控機制和產(chǎn)業(yè)化規(guī)模生產(chǎn)，實現(xiàn)了產(chǎn)前、產(chǎn)中和產(chǎn)后全程質量安全控制。并通過品牌戰(zhàn)略和連鎖經(jīng)營的方式，以茶葉作為媒介，將一種富有文化內涵和品位的健康生活理念推廣給更多的人。
From Anxi, the home of the famous Chinese tea Tieguanyin, YAXIANG is a brand of chain who produces and sells high-quality Tieguanyin, promotes the green and healthy lifestyle, and carries forward the traditional Chinese culture all over the world.
Anxi Tieguanyin has a long history. Hundreds of years since the king of Yongzheng (1725-1735) from the Qing dynasty, the intelligent Anxi people have been developing the tea-making techniques over generations, and created a unique and sophisticated technology of making the best green tea. Today, not only inheriting the traditional techniques of tea processing from ancestors，YAXIANG has also integrated the modern science and technology with the advanced management methods. We introduced the production and model of the French wine industry; via the strict quality control mechanisms and industry-scale production, we have achieved the pre-, during and after-production quality and safety control in the entire process. Through brand strategy and chain operations, our mission is, with the tea as the media, to promote the values of healthy living with rich cultural connotation and to more and more people.